19/01/2012 - 01:36

Our Swedish denim pride just announced with a press release that A/W12 will be a 100% organic season! I really do like this and I'm impressed that they have contribute to a better world with better working conditions and healthy materials.

The mainstream method of cultivating cotton has a major impact on the environment. However, there is huge potential for improving the situation, and choosing organically grown cotton is one way of making a difference.

In order for cotton to be organically certified, the fields where it is farmed must be totally free from pesticides for a period of three years. At the denim producer, the spinning, dyeing and finishing of the yarn for our organic jeans is carried out in accordance with organic procedures.

When it comes to Nudie Jeans, organic cotton is not just a seasonal fashion trend. They have higher aims than that – our long-term goal is to use exclusively organic cotton.

Besides from the organic cotton Nudie Jeans take responsibility by having a responsible production where they work together with only a handful of partners, all of whom are required to comply with our code of conduct. They also re use cotton and jeans that people don't want anymore hand in their jeans and they fix them and sell them second-hand. Nudie Jeans has achieved the Swedish Eco label “Bra Miljöval”/ “Good Environmental Choice” for all our second hand jeans!

Post Recycle Dry - The Movie

Old worn-out Nudie Jeans have been cut into pieces and recycled into new denim. Watch the movie to see how it is done.